Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your site through organic search engine results.
On page SEO
SEO off page
Success Factors on page
Ranking of search page factors are those that are almost entirely under the control of the publisher himself. What type of content is published? Are you providing important hints that help search engines (and users) to determine relevance? How does your site’s architecture or search engine prevent?
Success factors outside the page
Off-The-Page Rank factors are those that publishers do not directly control. Search engines use this because they have learned from the start that relying only on signals controlled by the publisher does not always produce the best results. For example, some publishers may try to make themselves look more important than they actually are.
With billions of web pages to sort, watching only the tracks “On-The-page” is not enough. More signs are needed to return the best pages for a particular search.
SEO violations and sanctions classification
Do not make mistakes; Search engines want people to do SEO because it can help improve search results. Search engines provide help in the form of guidelines, blogs and videos to promote specific SEO techniques.
However, there are techniques that search engines consider “spam” or “black hat”, which could result in your pages that receive a penalty classification or, worse, be banned by the search engines altogether.
Offenses are usually tactical to deceive or manipulate a researcher’s understanding of the true relevance and authority of a site.
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